Online advertising

Why should you advertise your business online?

Many businesses are recommended to advertise their company online but why has digital advertising become the must-do thing?

Below, marketing experts Northern Media list some of the benefits online marketing can have for your business:

Instant Exposure

PPC/Google Adwords Advertising is a great way to put your business in front of prospective clients straight away. By researching search terms people use to find your product or service, you can pay to have your advert listed at the top of Google right now, helping you to get enquiries immediately. You can also spend as little or as much as you want on getting enquiries making it a good option to start increasing your sales pipeline straight away.

Brand Credibility

The internet is growing day by day, with more and more people using to search. If you do not promote your business online, you are missing out on customers and moving further behind your competitors. It has been proven that some people assume a business that is not online is also not credible so having a website, however fancy it may be, can add credibility to your company.

The New Way

Despite there still being a number of very good printed directories, these have dwindled in size over the last few years, with the internet getting more and more visitors each day. If you do not put your business on the internet, your chance of getting business is getting less and less.

Sales Tool

Your website is also a major sales tool for your business and works for you while you are not even pushing it. It can address potential client’s concerns, provide valuable helpful information and works faster than doing the same via word of mouth or printed advertising.

Target your customers

Online advertising allows you to target your customers better and you can also remarket to them, keeping your business at the forefront of their minds.

Flexibility

Online advertising gives you flexibility that printed or other advertising does not. With a few clicks of a button, you can quickly change your adverts and target new audiences, meaning you can stay ahead of the game. With print advertising you have to wait until the next catalogue or brochure which could be a whole year.

Cost

Digital advertising is often cheaper than more traditional media, making it a much more cost-effective option for promoting your business to new clients or prospective buyers.

If you would like assistance with promoting your business online, please contact Northern Media on 01924 367105.