Get the most from LinkedIn

Studies have shown that 60% of a buying decision is made before you are even in the conversation.”

Once upon a time, you as the business owner, was the only way your prospects could find out how you could help them. Now they’re on Google and searching on LinkedIn. This means that as a business owner you need to position yourself as the thought leader and industry expert. You need to influence your prospects’ buying decisions and participate in their choice BEFORE you even know they are looking!

Why LinkedIn?

With 21 million + profiles on LinkedIn in the UK alone, LinkedIn gives you the opportunity to find and get in front of your prospects, demonstrate your expertise and build relationships – for free!

LinkedIn can be used to generate leads, raise your brand awareness and boost your thought leadership in your area of expertise.

What is it about LinkedIn that makes it such a powerful tool?

Google loves LinkedIn so having a LinkedIn profile (and company page) provides you with another online presence for free.

It’s a prospecting tool which you can use to find and connect with your prospects; gather insights and build relationships

It’s the closest equivalent to face to face networking you can get online. It’s been described by TechRepublic as the “de facto tool for professional networking”.

It’s great for lead generation. According to HubSpot (a well-known inbound marketing agency) LinkedIn is 277% more effective for lead generation than other social media platforms.

It’s the No 1 social referral source driving up to 4 times more traffic to your website than other social media platforms. (Econsultancy)

10 Top Tips To Get Found On LinkedIn

1. Don’t just copy and paste your CV. Focus your LinkedIn profile on your ideal client. Know your audience. Think about who it is you serve, describe their challenges, pains and problems and how you help them.  

Think about the image and messages that you want to portray. Brand your profile to attract your ideal clients to you. Use stories, case studies and testimonials

Think in terms of “who you help” and “how you help them.

2. Write it in Word first. Create your profile first in a word document and then copy and paste it into your LinkedIn profile. The summary section and experience sections give you 2000 characters; so use short paragraphs, and break up text with sub headlines and bullets. Use symbols (✓➢) to highlight information you want to stand out for.

3. Know your keywords. What do you want to be found for and what words will your ideal clients use to find you? Use your keywords throughout your profile to make it compelling, relevant and more searchable. Put your keywords in the: headline; summary, job titles, current & past experiences; skills and expertise.

4. Include a professional Profile image. Having a profile image attracts 14 times more profile views than not having one. And you want profile views as that is how you will generate leads and more clients from LinkedIn. Your profile image must NOT be:

x -  just your logo

x -  a selfie

x - looking away from your content (to the left for example)

x - not of YOU - i.e. other people, pets, awards, etc.

 Who would prefer to work with?

OR

5. Include your contact details AND a ‘Call To Action’. Don’t expect your profile visitors to know what to do. Tell them! Potential prospects have visited your profile so tell them how they can contact you or find out more with links to your website. Even better encourage them to sign up to your mailing list in return for a free offer. Include a call to action in your summary & current experience. Describe who should contact you and how can they do so.

6. Personalise your LinkedIn profile URL. Change your default LinkedIn profile URL to just your name. For example: www.linkedin.com/in/judithparsons and use it on your email signatures & business cards. If your name is not available, try surname/first name or include your middle name initial.

7. Your Headline. This is the 120-character message that is displayed under your photo. The job of your headline is to encourage potential prospects to click through to your profile, making it the equivalent of your elevator pitch. Use all 120 characters to tell your ideal clients ‘what you do’; ‘who you do it for’ and ‘how you help’. Avoid words like Owner, Founder or Managing Director.

8. Build your social proof. Request and give recommendations. Create a list of people who you could give a recommendation to and who could recommend you. Try creating 2 -3 questions to help your client write the recommendation.

9. Add skills. You can add up to 50 skills to the Skills & Endorsement section. Use your keywords here. List the top 10 keywords that you want to be found for, then highlight the top 3 and make sure these are listed at the top. Avoid words that are too generic. For example, ‘strategy’. Be more specific for example, `Business strategy’.

10. Drive traffic to your website. You can include up to 3 websites links on your LinkedIn profile. Instead of using LinkedIn’s default text (i.e. Company Website) customise the text that is displayed using a call to action i.e. Free LinkedIn Profile Training. You only have up to 30 characters so be succinct.

Who would you prefer to work with?

jp1.jpg

Or..

jp2.jpg

5. Include your contact details AND a ‘Call To Action’. Don’t expect your profile visitors to know what to do. Tell them! Potential prospects have visited your profile so tell them how they can contact you or find out more with links to your website. Even better encourage them to sign up to your mailing list in return for a free offer. Include a call to action in your summary & current experience. Describe who should contact you and how can they do so.

6. Personalise your LinkedIn profile URL. Change your default LinkedIn profile URL to just your name. For example: www.linkedin.com/in/judithparsons and use it on your email signatures & business cards. If your name is not available, try surname/first name or include your middle name initial.

7. Your Headline. This is the 120-character message that is displayed under your photo. The job of your headline is to encourage potential prospects to click through to your profile, making it the equivalent of your elevator pitch. Use all 120 characters to tell your ideal clients ‘what you do’; ‘who you do it for’ and ‘how you help’. Avoid words like Owner, Founder or Managing Director.

8. Build your social proof. Request and give recommendations. Create a list of people who you could give a recommendation to and who could recommend you. Try creating 2 -3 questions to help your client write the recommendation.

9. Add skills. You can add up to 50 skills to the Skills & Endorsement section. Use your keywords here. List the top 10 keywords that you want to be found for, then highlight the top 3 and make sure these are listed at the top. Avoid words that are too generic. For example, ‘strategy’. Be more specific for example, `Business strategy’.

10. Drive traffic to your website. You can include up to 3 website links on your LinkedIn profile. Instead of using LinkedIn’s default text (i.e. Company Website) customise the text that is displayed using a call to action i.e. Free LinkedIn Profile Training. You only have up to 30 characters so be succinct.

Judy Parsons - find me on LinkedIn.

Click here For Profile Training